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HERVÉ MORVAN — BILLECART-SALMON

“The Champagne That Spans the Centuries”

Exceptionally Rare Original Large-Format Advertising Poster — Colour Lithograph

Description

Spectacular and exceptionally rare original advertising poster designed by Hervé Morvan (1917–1980) for the prestigious French Champagne house Billecart-Salmon, featuring the evocative slogan “Le Champagne qui franchit les siècles” — “The Champagne That Spans the Centuries.”

This magnificent composition perfectly illustrates the graphic genius of Morvan, one of the great masters of twentieth-century French advertising poster art.

Against a brilliant red background, an elegant and mischievous gentleman, dressed in a black tailcoat, yellow waistcoat and purple trousers, appears to leap joyfully through time.

Astridе a gigantic bottle of Billecart-Salmon Champagne, he theatrically celebrates a spectacular fountain of sparkling Champagne, its effervescence rising towards a golden flute.

The entire composition conveys an extraordinary sense of movement, celebration and carefree elegance, enhanced by a daring colour palette and Morvan's remarkable economy of graphic expression.

The slogan, prominently displayed in bold yellow and black lettering across the lower section, humorously celebrates the longevity and heritage of this distinguished Champagne house, founded in 1818.

Exceptional Rarity — Monumental Format

The outstanding feature of this particular example is its monumental size of 217 × 141 cm (85.4 × 55.5 inches), an especially impressive format for an original lithographic advertising poster of this kind.

Printed as an original colour lithograph, the poster beautifully preserves the strength of Morvan's bold colour fields, the precision of his drawing and the remarkable visual impact of his composition.

To the best of our knowledge, no other example of this monumental format has been identified in the public auction records reviewed by our gallery.

This observation highlights its exceptional rarity, although it should not be regarded as an exhaustive survey of all historical auction archives.

Its impressive dimensions, outstanding graphic quality, superb state of preservation and the international reputation of its artist make this a particularly desirable work for collectors of vintage advertising posters, French graphic design and Champagne memorabilia.

Catalogue Details

Artist: Hervé Morvan (1917–1980)
Advertiser: Champagne Billecart-Salmon
Title: Le Champagne qui franchit les siècles
Technique: Original colour lithograph
Dimensions: 217 × 141 cm (85.4 × 55.5 inches)
Period: 20th century; precise date to be confirmed
Condition: A− — Superb condition
Rarity: Exceptionally rare in this monumental format

A Remarkable Collector's Piece

An outstanding example of French advertising poster art, combining the unmistakable graphic brilliance of Hervé Morvan, the prestigious heritage of Billecart-Salmon Champagne and the exceptional rarity of an original large-format lithograph.