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For sale: VACHE MON SAVON AU LAIT

VACHE MON SAVON AU LAIT

Antique vintage posters from SAVIGNAC Raymond
( 1907 - 2002 )

Asking reference: 10831
Printer, Edition, Brands, Fondeur : BEDOS
Creation date: 1950
Size: 38.8 X 58.9 (inches) / 98.5 x 149.5 (cm)
Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)
Condition: A (very fine)
Price: 3 500.00 €
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SUPERB AND RARE POSTER OF SAVIGNAC

Raymond Savignac, “the man who makes the walls smile and the paper reflect”.
Monsavon, Gitanes cigarettes, SNCF, BIC pens, Air France, Citroën, Maggi, Cinzano, Michelin, Dunlop: for more than half a century and with more than 600 posters, Savignac's humorous scenes covered the walls of France.

In 1949, he finally achieved success with his poster for Monsavon milk soaps, which showed a cow whose milk directly created the soap under its udders. He will say: "I was born at the age of forty-one, from the udders of the cow Monsavon.

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