
Louis Guerry — P.L.M. Palestine / Bethlehem, 1898
One of the first posters—if not the very first—to depict the Holy Land in this style of tourism advertising.
Color lithographic poster, printed by the Ateliers F. Hugo d’Alési, 5 Place Pigalle, Paris.
A travel poster commissioned by the P.L.M. company (Paris-Lyon-Mediterranean Railway), designed to promote travel to the Holy Land in the late 19th century.
The composition likely depicts Jerusalem in the large central view, with an inset dedicated to Bethlehem.

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