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For sale: ROLEX SUBMARINER

ROLEX SUBMARINER

Maquettes original drawing and sketching from PECLARD MICHEL
( 1911 - 1996 )

Asking reference: 15964
Printer, Edition, Brands, Fondeur : HANDMADE-FAITMAIN
Weight: 4.00 (Kg)
Creation date: 1959
Size: 39.4 X 55.2 (inches) / 100.0 x 140.0 (cm)
Condition backing / Material :Cartone (backed on cardboard)
Condition: A (very fine)
Price: 17 500.00 €
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Original poster project for Rolex Submariner, 1959
Oil on panel, 100 × 140 cm

An exceptional and unique piece, representing one of the earliest advertising projects created for the Rolex Submariner, the legendary model introduced in 1953.

The Rolex model depicted in this poster project is the 5510 / 5512.

Signed by Swiss graphic designer Michel Péclard, a notable figure in Swiss design of the 1950s and 1960s, it predates the printed poster by Haefeli & Co., La Chaux-de-Fonds, which has become extremely rare on the market.

Against an intense blue background, a stylized red fish stages the watch and its technical promise:

“Guaranteed waterproof to a depth of 200 m”

A true manifesto of the International Swiss Style, this composition combines graphic minimalism with symbolic power. A key work linking art and watchmaking communication, it bears witness to the spirit of innovation that forged Rolex’s reputation and the identity of post-war Swiss graphic design.

A work of museum-level importance, extremely rare on the market; the earliest known state of the celebrated Submariner poster.

HISTORY OF THE SUBMARINER AND ITS WORLDWIDE SUCCESS

Sean Connery – the “James Bond” icon

Period: Filming and release of Dr. No in 1962, although the watch he wears on screen is indeed a Rolex Submariner 6538 dating from 1958–1959.

Model: Submariner “Big Crown” ref. 6538, gilt dial and bezel with red triangle.

Distinctive feature: He does not wear the watch on a steel bracelet, but on a black-and-grey military NATO strap.

His watch became the most famous Submariner in the world, often nicknamed the James Bond…

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