FORMATS
PRICES SUPPORT STYLE ARTIST
THEMATICS
EXPOSITION
For sale: ROLEX SUBMARINER 5510 GUARANTEED WATERPROOF to 600 feet RARE Maquette projet de l'affiche

ROLEX SUBMARINER 5510 GUARANTEED WATERPROOF to 600 feet RARE Maquette projet de l'affiche

Maquettes original drawing and sketching from PECLARD MICHEL
( 1911 - 1996 )

Asking reference: 15594
Printer, Edition, Brands, Fondeur : HAND MADE-FAIT MAIN
Weight: 14.00 (Kg)
Creation date: 1959
Size: 55.2 X 78.8 (inches) / 140.0 x 200.0 (cm)
Condition backing / Material :Cartone (backed on cardboard)
Condition: A (very fine)
Price: On demand
PRICE ON DEMAND, CLICK HERE!

CONTACT INFORMATION :

This is a required field
This is a required field
Your e-mail address is incomplete or missing
Your e-mail address must be identical
Incorrect format or missing

Politique de confidentialité :

The information collected on this form is saved in a computerized file by ESTAMPE MODERNE & SPORTIVE for the management of the purchases and the management of our customers. They are kept for 3 years and are intended for commercial service. In accordance with the law « informatique et libertés », you can exercise your right of access to the data concerning you and have them rectified by contacting us. We inform you of the existence of the list of opposition to soliciting phone "Bloctel", on which you can register here: https://conso.bloctel.fr/

By checking this box, I accept that the information entered in this form will be used to contact me in the context of this commercial exchange.
This is a required field to proceed
By checking this box, you are agree in receiving Newsletter from us concerning your activity
* required fields

Original poster project for Rolex Submariner, 1959
Oil on panel, 200 × 140 cm

An exceptional and unique piece in the history of Swiss watch advertising, this original large-format oil paintingrepresents one of the earliest poster designs ever created for the Rolex Submariner, the legendary diving watch introduced in 1953.

The Rolex Models Depicted in This Poster Project: References 5510 and 5512

Signed by Swiss graphic artist Michel Péclard, a leading figure of post-war Swiss design, this work served as the prototype for the famous printed poster produced by Haefeli & Co., La Chaux-de-Fonds, now extremely rare.

Set against a deep ocean-blue background, a stylized red fish surrounds the watch — a bold, symbolic depiction of its promise of waterproofness, reinforced by the slogan:

“Guaranteed waterproof to 200 m of depth.”

This avant-garde composition perfectly captures the spirit of the Swiss International Style, combining minimalist geometry with expressive color and technical precision.
It stands as a seminal example of how Swiss graphic design fused art, industry, and innovation, reflecting the aesthetic and technological ambitions of Rolex at the dawn of modern luxury advertising.

A museum-quality masterpiece, and the only known original maquette for the iconic Submariner poster — a landmark in the visual history of both Swiss design and Rolex communication.

History of the Submariner and Its Worldwide Success

Sean Connery – the “James Bond” Icon

Period: Filming and release of Dr. No (1962), although the watch he wears on screen is actually a Rolex Submariner Ref. 6538, dating from 1958–1959.

Model: Submariner “Big Crown” Ref. 6538, featuring a gilt dial and a red-triangle bezel insert.

Distinctive Feature: Connery did not wear the watch on a steel bracelet but on a black-and-grey military-style NATO strap.

His watch became the most famous Submariner in the world, often referred to as the “James Bond Submariner.”

His watch became the most famous Submariner in the world, often nicknamed the “James Bond Submariner.”

Membre I.V.P.D.A
Livraison internationale
Tous types de paiement

WWW.MASTERPOSTERS.COM
By ESTAMPE MODERNE & SPORTIVE
7 RUE MILTON - 16 RUE CHORON 75009 PARIS
(+33) (0)1 42 80 01 03

I agreeBy clicking on "I agree", you agree to the use of cookies. You can always deactivate them later. If you delete or disable our cookies, you may experience interruptions or problems accessing the site.