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For sale: PKZ BURGER-KEHL CHEMISE

PKZ BURGER-KEHL CHEMISE

Antique vintage posters from DIGGELMANN Alex Walter
( 1902 - 1987 )

Asking reference: 15723
Creation date: 1925
Size: 35.9 X 50.2 (inches) / 91.0 x 127.5 (cm)
Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)
Condition: A (very fine)
Price: 3 900.00 €
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PKZ Burger-Kehl – Shirt Advertisement

Description

This striking graphic work by Diggelmann is a notable example of Swiss post-war graphic design, created for PKZ Burger-Kehl, the renowned Zurich-based menswear company.

The composition depicts an open shirt box, dramatically tilted in space, revealing a neatly folded dark shirt within. The minimalist layout, bold perspective, and restrained color palette convey a sense of precision, quality, and modern elegance—core values of Swiss commercial design in the mid-20th century.

The confident typographic treatment of the brand name, combined with the near-photographic realism of the box, highlights Diggelmann’s mastery of visual clarity and conceptual simplicity. Both functional and artistic, the design effectively blurs the boundary between advertising and modern graphic art.

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