Mirus – Poêle à bois is a vintage French poster created by Charles Loupot, generally referenced around the late 1920s and 1930s for Mirus wood-burning stoves.

It belongs to the world of domestic advertising and heating appliances, at a time when modern poster design transformed utilitarian objects into strong, decorative and immediately readable images.

The composition presents a wood-burning stove in a highly synthetic way: two crossed black logs, a red and orange flame, and the pale silhouette of a stove in the background. The subject is treated with great economy of means, yet the visual effect is powerful. The flame, placed at the centre of the image, immediately catches the eye and evokes warmth, comfort and the efficiency of the product.

Through its simplified forms, large dark green lettering and balance between figuration and stylisation, this poster perfectly illustrates Loupot’s modern approach. The object is not represented in a descriptive or strictly realistic way: it becomes a graphic sign, built around a few essential elements — fire, wood, the stove and the brand name.

Both an advertisement for a heating appliance and a highly decorative graphic composition, Mirus – Poêle à bois is a fine example of French advertising design from the interwar period, combining commercial effectiveness, visual modernity and Art Deco aesthetics.

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