THE TYRE AND THE TELL TALE CAMERA Remarkable experiments filmed by the MICHELIN RESEARCH DEPARTMENT

VERY RARE and large Michelin Bibendum poster, this is the first presentation and publication in the world of a Michelin poster unknown to the Brand's collections.

The Michelin firm does not have any copies.

According to the information in our possession, this poster was used as part of the promotion of the "Comfort" tire in 1926.

At the time, Michelin communicated through promotional film projections ("The tire makes cinema"), hence the reference to the camera.

See the published poster entitled Cinema

Here, Bibendum films the movement of a glass of milk placed on the running board of the vehicle launched at full speed.

THE ONLY KNOWN COPY IN THE WORLD

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