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For sale: GIC GLACES CREME CH GERVAIS

GIC GLACES CREME CH GERVAIS

Antique vintage posters from LOUPOT Charles
( 1892 - 1962 )

Asking reference: 16026
Creation date: 1930
Size: 12 X 16 (inches) / 30.5 x 40.5 (cm)
Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)
Condition: A (very fine)
Price: 2 500.00 €
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GIC – Glaces Crème Ch. Gervais is a vintage French poster created by Charles Loupot in 1930 for Glaces Crème Ch. Gervais.

It belongs to the world of 1930s food advertising, a period when modern poster design renewed the image of consumer products through simple, bold and highly graphic compositions.

The composition features a stylised white figure, almost childlike in appearance, holding a pastel-coloured ice cream against a soft blue background. At the bottom of the poster, the large black letters GIC appear speckled with white, as if splashed or spotted, suggesting the freshness and playful appeal of the product. The image thus evokes lightness, indulgence and humour through a very economical visual language.

With its simplified forms, reduced silhouette, material effects and balance between white, blue and black, this poster perfectly illustrates Charles Loupot’s graphic inventiveness. The subject is treated with great economy of means, yet the visual impact remains strong: the poster immediately catches the eye while retaining a refined decorative quality.

Both an advertisement for an ice cream brand and a playful graphic composition, GIC – Glaces Crème Ch. Gervais is a fine example of a 1930s Art Deco poster, modern, lively and historically evocative.

These search criteria may interest you:

LOUPOT CharlesART DECOANTIQUE VINTAGE POSTERSFOOD
Membre I.V.P.D.A
Livraison internationale
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