GIC GLACE-CREME CH GERVAIS

Name: GIC GLACE-CREME CH GERVAIS Antique vintage posters from LOUPOT Charles ( 1892 - 1962 )
SKU: 16028
Availability: InStock

Antique vintage posters from LOUPOT Charles
( 1892 - 1962 )

Asking reference: 16028

Printer, Edition, Brands, Fondeur : LES BELLES AFFICHES

Creation date: 1930

Size: 47.1 X 62.8 (inches) / 119.5 x 159.5 (cm)

Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)

Condition: A+ ( mint perfect )

Price: 14 500.00 €

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GIC – Glace-Crème Ch. Gervais is a vintage French poster created by Charles Loupot in 1930 for Ch. Gervais ice cream.

It belongs to the world of 1930s food advertising, a period when leading modern poster artists transformed everyday consumer products into simple, strong and immediately recognisable images.

The composition features a stylised white figure, almost sculptural in appearance, holding a pastel-coloured ice cream against a soft blue background. The drawing is deliberately reduced to the essentials: a pale silhouette, a single black dot for the eye, a coloured ice cream and the large GIC name in bold black letters. This simplicity gives the image a great visual freshness and reinforces its advertising impact.

Loupot plays here with lightness, humour and indulgence. The figure seems to present the ice cream as a precious object, while the blue background evokes the freshness of the product. The contrast between the white silhouette, the blue ground, the black lettering and the pastel tones of the ice cream creates a composition that is both gentle, modern and highly decorative.

With its refined graphic style, playful treatment of the subject and remarkable sense of visual synthesis, GIC – Glace-Crème Ch. Gervais is a fine example of 1930s French advertising design. Elegant, amusing and immediately readable, it perfectly illustrates Charles Loupot’s graphic inventiveness in the field of food advertising.