EXPOSITION INTERNATIONALE ARTS DECORATIFS PARIS 1925

Name: EXPOSITION INTERNATIONALE ARTS DECORATIFS PARIS 1925 Antique vintage posters from LOUPOT Charles ( 1892 - 1962 )
SKU: 16081
Availability: InStock

Antique vintage posters from LOUPOT Charles
( 1892 - 1962 )

Asking reference: 16081

Printer, Edition, Brands, Fondeur : LES EDITIONS DE L'IMAGE DE FRANCE

Creation date: 1925

Size: 24.8 X 39.8 (inches) / 63.0 x 101.0 (cm)

Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)

Condition: A (very fine)

Price: 3 750.00 €

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History of the poster

The poster advertises the *Exposition Internationale des Arts Décoratifs et Industriels Modernes* (International Exhibition of Modern Decorative and Industrial Arts), held in Paris in 1925. This event would go on to give the Art Deco style its name. The exhibition opened to the public in late April 1925 and attracted over 16 million visitors over the course of approximately six months.

Loupot was one of four artists officially selected to create a promotional poster for the exhibition.

The image is striking: at the bottom, a modern factory with its smokestacks; the smoke rises and transforms into a large, stylized rose. This is no mere floral decoration. The meaning is clear:

industry produces art,
or rather: modern art and industry work together.

The National Gallery of Victoria offers precisely this interpretation: the factory smoke forms a rose—a symbol of the cooperation between art and industry that characterizes the Art Deco spirit.

This poster marks a pivotal moment in Loupot’s career. He returned to France in the early 1920s following his time in Switzerland and quickly became a leading figure in the modernization of poster design, alongside Cassandre, Carlu, and Colin. Here, in 1925, he moves away from narrative illustration in favor of an almost symbolic image: a limited color palette, simplified forms, a vertical composition, and bold typography.