7eme SALON INTERNATIONAL DE L'AUTOMOBILE ET DU CYCLE GENEVE DU 21 AU 30 MARS 1930

Name: 7eme SALON INTERNATIONAL DE L'AUTOMOBILE ET DU CYCLE GENEVE DU 21 AU 30 MARS 1930 Antique vintage posters from FONTANET Noël ( 1898 - 1982 )
SKU: 15946
Availability: InStock

Antique vintage posters from FONTANET Noël
( 1898 - 1982 )

Asking reference: 15946

Printer, Edition, Brands, Fondeur : SONOR

Creation date: 1930

Size: 35.9 X 50.4 (inches) / 91.0 x 128.0 (cm)

Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)

Condition: A- ( fine )

Price: 8 950.00 €

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The origins of the Geneva Motor Show: Switzerland at the heart of the automotive revolution

At the beginning of the 20th century, the automobile was still in its infancy. Roads were scarce, cars were temperamental, and speed was as fascinating as it was frightening. It was in this context that Switzerland, despite having no major national car manufacturer, decided to organize a major event dedicated to this new invention.

The first Geneva Motor Show was held in 1905. At the time, visitors could see Panhard, Benz, De Dion-Bouton, and a handful of hopeful Swiss craftsmen. The choice of Geneva was no coincidence: an international, neutral, and elegant city, it naturally attracted Europe’s industrial and financial circles. From the very beginning, the show focused on quality rather than quantity, a philosophy that would remain its strength for more than a century.

The golden years: when Geneva became the world stage for luxury

After the Second World War, Geneva became a showcase for automotive refinement. From the 1950s to the 1970s, the spotlight turned to the great Italian coachbuilders—Pininfarina, Bertone, and Zagato—who displayed their creations on the stands of Ferrari, Alfa Romeo, and Lancia.

The show then became a true mechanical fashion parade: gleaming chrome, sensual curves, and pale leather interiors. All of Europe flocked there to see these legendary cars up close. One could sense the smell of new leather and refined petrol; design and performance were discussed as one might speak of haute couture.

For French manufacturers, it was also an essential venue: Citroën presented its DS there, Renault its futuristic prototypes, and Peugeot its styling studies. Year after year, Geneva strengthened its reputation as an elegant, international, and human-scale event.

Noël Fontanet was the most recognized and talented artist of the Geneva School, a school strongly inspired by French Art Deco. He was also director of the Société Générale d’Affichage. The design of the poster for the 1930 Geneva Motor Show is typical of the Art Deco style, evoking the head of Mercury, whose winged helmet is formed by the front of an elegant automobile.