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For sale: MICHELIN NUNC EST BIBENDUM  LE PNEU MICHELIN BOIT L'OBSTACLE

MICHELIN NUNC EST BIBENDUM LE PNEU MICHELIN BOIT L'OBSTACLE

Antique vintage posters from OGALOP Dit Marius Roussillon
( 1867 - 1946 )

Asking reference: 11253
Printer, Edition, Brands, Fondeur : CORNILLE ET SERRE
Creation date: 1898
Size: 47.3 X 63 (inches) / 120.0 x 160.0 (cm)
Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)
Condition: A (very fine)
Price: 18 500.00

NUNC IS BIBENDUM
This phrase was used by Michelin at the start of the 20th century to advertise its tires.

On a poster, the Michelin mascot, a character formed by a pile of tires, is about to drink a glass filled with shards of glass, under the slogan "Nunc est bibendum, the Michelin tire drinks the obstacle".

It is the use of this slogan which gave the name of “Bibendum” to the mascot of Michelin, then, by generalization, to any person presenting a strong overweight.

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