

This work by Giuseppe Riccobaldi (1887-1976), with its famous Ramp, down which large sedans with flashing headlights descend, is likely inspired by the ramp at the Lingotto factory, designed to allow cars access to the aerial test track, which had even impressed the great architect Le Corbusier.
This poster is considered a masterpiece.
Experts say its style is influenced by the Futurists and leans towards Cubist graphic design.

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