DILECTA – CYCLES

Original advertising poster, 1928

Artist: Georges Faure
Date: 1928
Medium: Colour lithograph
Printer: Affiches Gaillard, Paris – Amiens
Advertiser: Dilecta
(A. Chichery, constructeur, Le Blanc – Indre, France)

Description:
Rare and striking modernist advertising poster for DILECTA bicycles, designed in 1928 by Georges Faure. The composition is a powerful example of Cubist and Art Deco graphic design from the interwar period.
A stylised cyclist is intersected by a bold red and yellow lightning bolt, symbolising speed, energy and mechanical performance. Geometric forms, strong colour contrasts and monumental typography give the poster exceptional visual impact, making it a key work of French avant-garde advertising of the late 1920s.

Iconography:
Stylised cyclist, abstracted wheels, central lightning bolt conveying movement and power.

Dimensions:
Standard vintage poster format
(exact dimensions available on request)

Condition:
Very good overall condition.
Colours remain fresh and vibrant; paper well preserved, with minor age-related wear at the margins, not affecting the overall appearance.

Rarity:
Rare and highly sought-after poster, regarded as one of the most important French bicycle advertising images of the 1920s.

Provenance:
Private collection.

Collecting categories:
Art Deco – Modernist & Cubist graphics – Cycling – French advertising – Industrial design.

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