RARE ORIGINAL MODEL AND FIRST REALIZATION OF BERNARD VILLEMOT FOR THIS FAMOUS ORANGINA BRAND
GOUACHE OF PAPER RESTAURED AND LINENBACKING
The new advertising campaign for the Orangina brand is now available in around fifteen different versions, in French stations in 4x3 format, in bus shelters as well as in the streets and points of sale via various communication media.
With its dynamic and colorful graphics, this new visual identity revisits the creations of Bernard Villemot, who signed the brand's posters in the 1950s and who contributed to its success.
In 1953, Bernard Villemot created a visual identity for Orangina: a bistro table, a bottle, a glass with a straw, an orange zest as a parasol, all on a blue background.
Provenance Villemot family a certificate will be given to the buyer
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