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For sale: PARAPLUIE-REVEL LYON

PARAPLUIE-REVEL LYON

Antique vintage posters from CAPPIELLO Leonetto
( 1875 - 1942 )

Asking reference: 13613
Printer, Edition, Brands, Fondeur : LES NOUVELLES AFFICHES DE CAPPIELLO ATELIER D4ART DEVAMBEZ
Creation date: 1922
Size: 52.8 X 86.7 (inches) / 134.0 x 220.0 (cm)
Condition backing / Material :Linen (backed on acid-free paper and cotton canvas)
Condition: A (very fine)
Price: 13 500.00

Very rare and Splendid vintage poster for Parapluie-Revel. 1922.


When M. Revel founded his Lyon-based umbrella company in 1851, one could purchase his wares in both silk and cotton. While the subject matter may seem slightly ordinary, the poster is one of Cappiello’s most ingenious and delightful designs.

As effective as it is simple, one sees “the umbrellas braving the storm like black ships’ sails. All the elements of fine poster design are here: bold shapes, strong contrasts (the background is a surprising sunny yellow), tight yet lively composition, unusual perspective—and no more detail than necessary” (Cappiello/Rennert, p. 236)

One of the most famous images in the history of posters, this was produced for the Revel umbrella company of Lyon. It was so successful, Revel commissioned Cappiello to produce a similar treatment for ladies' hosiery .

How could it fail to impress? If you listen carefully, you can hear the music of its composition: a rain-dance, in arpeggios. When this went on the walls, a 10-year-old Gene Kelly must have been watching: and listening, and splashing about in a puddle.

Although the company closed its doors in the 1950s, this poster remains a testament to its once brilliant advertising campaign.

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