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For sale: OREOL / L'OREAL  PAIRE DE PLÂTRE  PUBLICITAIRE LA PERMANENTE DE LUXE LA PERMANENTE A FROID

OREOL / L'OREAL PAIRE DE PLÂTRE PUBLICITAIRE LA PERMANENTE DE LUXE LA PERMANENTE A FROID

decorative objects from ANONYME ANONYM

Asking reference: 13570
Printer, Edition, Brands, Fondeur : OREAL
Weight: 3.50 (Kg)
Creation date: 1930
Size: 9.5 X 25.6 X 9.5 (inches) / 24.0 x 65.0 x 24.0 (cm)
Condition backing / Material :
Condition: A (very fine)
Price: On demand
PRICE ON DEMAND, CLICK HERE!

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Sublime and extremely rare Pair of Art Deco advertising plaster for the OREOL brand. they are excellent conditions.

Each plaster has a different text

-The Luxury Perm

-Cold Perm

History of L'Oréol / L'Oréal

In 1907, a young chemist, Eugène Schueller, set out to find a solution. In Paris, in his kitchen on rue d'Alger, he is developing a promising potion. New It contains para-phenylenediamine, a component normally used in textile dyeing. Her recipe also works wonders on graying hair. Bank! Schueller creates the French Society of Harmless Hair Dyes. An entire program. At the time, one of the fashionable hairstyles was called "the Aureole". Surfing on the wave, Schueller baptized his hair dye “Auréale”. The spelling changed in 1939 to L'Oréal.

The name L'Oréal has accompanied Eugène Schueller since his first steps in the world of Beauty. His first hair dye was called “L’Auraële”. A probable reference to the "Aureole", a hairstyle in vogue until the beginning of the 20th century. But also to the gold and warm reflections that women want to bring to their hair by getting dyes. Finally, it is rumored that the name L'Oréal derives from the ancient Greek ωραίος (oreos), meaning "beautiful".

Passionate about advertising and slogans, which will be one of our trademarks and will contribute to our reputation.

Eugène Schueller decides to simplify the name of his product by playing on sounds and syllables: L'Auréale quickly becomes Oréal or L'Oréal.

In 1939, L'Oréal officially became the name of the company founded by Eugène Schueller. It was on this date that the headquarters of our company moved to 14 rue Royale, in Paris.

The creation of L'Oréal in 1909 coincides with the first flash of genius of the chemist Eugène Schueller. Women wanted to have blond and short hair, thus adopting the trend of a masculine style. He then patented a coloring formula which, unlike anything on the market at the time, was perfectly safe to use. Hair dyes then become the showcase of the company for decades to come.

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